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Digital Category Coordinator

Company: O'Reilly Auto Parts
Location: Springfield
Posted on: November 17, 2020

Job Description:

The Digital Category Coordinator will work to build a best-in-class online customer experience for our categories and products, while driving continuous improvement of the user experience. This team will partner with multiple other departments including Merchandise, Catalog, Marketing and more.

Essential Job Functions

Partner with multiple internal teams (Catalog, Merchandise, etc.) as well as external suppliers. Curate and enhance product content for display online, to include (but not limited to) product sort, product titles, images/videos, product descriptions, and product/fitment attributes.

Serve as the data-driven subject matter expert on traffic, content, customer behavior, and online merchandising within a specific set of categories.

Monitor and evaluate the competitive landscape and stay up-to-date on digital marketing and merchandising trends for assigned products and categories.

Participate in, and contribute to, the overall line review process with analysis of online sales information (unit sales trends up/down, dollar sales trend up/down, gross profit dollar sales trend up/down, dross profit percent trend up/down, sku level add/drop).

Present recommendations to the merchandise team to improve the go-to-market digital strategy and online product curation to impact all selling channels (retail/professional websites and stores).

Set and evaluate monthly and annual goals for online category team members based on past performance in areas of online sales, organic search rank, click through rate to detail pages, and more. Report regularly on findings and recommendations to improve performance.

Use internal and external tools (NPD, APT, Google Analytics, Microstrategy, ForeSee, etc.) to analyze site metrics, customer research, and related data to identify opportunities to improve merchandising and the customer experience across the digital platforms and various product categories.

Continue to drive improvements to the digital platforms through feature, enhancement and content development and execution, increasing search volume, clicks, conversion rate, and revenue.

Work across departments from Merchandising and Marketing to IT and Catalog to drive collaboration on a variety of projects to ensure an omnichannel customer experience across all touch points focusing on onsite and organic search as well as product content (organic rank, new product loads, product sort and reporting tools, planogram changes, supplier changes, etc.).

Report regularly to stakeholders on key metrics and provide insights and recommendations for growth and best practices (supplier/part type scorecard updates, Fusion search metrics, etc.).

Perform daily maintenance and merchandising updates on site.

Assist with special department projects at the direction of the Supervisors, Managers, Directors or Vice President.

Work directly with suppliers and Merchandise team to achieve online goals while maintaining a high-degree on confidentiality.

Work with Merchandise, Catalog, etc. to actively manage inventory issues and catalog flags for visibility online.

Skills and Qualifications

Required

Passionate about the customer with a strong interest in understanding and driving user behavior.

Analytical and process-oriented, comfortable working with large data sets and making data-driven decisions.

Excellent written, verbal, communication and organizational skills.

Presents a professional company image and positive attitude.

Comfortable in a cross-functional work environment with an ability to motivate and influence work.

Able to navigate through ambiguous and subjective situations, including balancing operational efficiency and data analysis with high quality standards and doing what is best for the customer.

Desired

Bachelor degree with work experience of 3-4 years in digital business, merchandising, development, etc. or equivalent.

Experience with web and sales analytics strongly preferred (NPD, APT, Google Analytics, Microstrategy, ForeSee, etc.).

Automotive and automotive retailing knowledge.

O'Reilly store experience or knowledge.

Keywords: O'Reilly Auto Parts, Springfield , Digital Category Coordinator, Other , Springfield, Missouri

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