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Sr Director Strategic Planning

Company: Advantage Sales and Marketing
Location: Springfield
Posted on: January 15, 2022

Job Description:

SummarySr. Director Strategic Planning - Food Marketing AgencyFrom daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services, and experiences that delight will win. Marlin Network, a division of Advantage Solutions, is a destinations marketing agency that understands where guests are going, what makes them stay, and what brings them back for more. Marlin was founded with a mission to create foodservice marketing that was smart, engaging, and unexpected. Today, we work with some of the world's biggest brands, and it's all thanks to a strategy that enlightens, creativity that connects, and clients who truly get it.Marlin Network is excited to be on the lookout for a new Senior Director of Strategic Planning to help lead our Food Marketing Agency efforts. In this role, you will deliver planning support to the agency-client teams including competitive insights, syndicated/research data analysis, and custom client research. You will help drive creative strategy development and foodservice marketing communications.What you will do:Lead a team of talented planners, each assigned to categories or channel expertise on a given client, ensuring the client needs are met in preparing presentations that contain not only quality analytics but tell an amazing story. You will lead and author these presentations whilst mentoring the team to clearly connect the dots of research, data, and information, yielding actionable conclusions that result in strategically sound marketing solutions. You will lead our clients in decision-making in the area of Food marketing research, buyer insights/behavior data, and strategic development. You will work with our creative and account teams to hone the client story to the masses.This is a big job. If you love data, storytelling, and buyer behavior analysis, it will make your heart sing. If you love mentoring other people who feel this same passion, you're already great at it and we want to learn more about you.Quali---cations you may need to succeed at this job:10-12 years of experience in food marketing/foodservice marketing, brand marketing, promotion agency, shopper marketing, or promotional/shopper marketing researchExperience using persuasive consulting style to sell-in methods and rationale for strategic plansExperience and proven skill in writing and delivering presentationsIRI, Nielsen, and other syndicated research data gathering and analysis experience; usage onlyExcellent written and verbal communication skills with the ability to make oral presentationsWhat you will do:Lead a combination of an exciting variety of strategic food marketing insights efforts for thought-provoking, interesting, and leading-edge client solutions. Have a blast. Engage with smart, creative, kind, and thoughtful co-workers, doing great work together. Grow. Work hard, but have a quality of life balance so deserved of you. We see you. We get it.We look forward to learning more about you. Apply today.resentationsResponsibilitiesThe Company -is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. -The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.Position SummaryThe Sr Director Strategic Planning is management lead of a strategic planning group. Responsible for delivering planning support to the agency client team including competitive insights, syndicated/research data analysis, and custom client research, to drive creative strategy development and agency shopper communications. Responsible for partnership between IN client service and creative and the assigned clients functioning as the 'voice of the shopper'.Essential Job Duties and ResponsibilitiesResponsible for the management of a team of planners each assigned to categories/channel expertise on a given client(s) ensuring client needs in preparing presentations that contain data and analyses for both internal (client service, field and creative teams) and external (client) use are met.A member of internal Client specific senior management team (assigned to a unique client), positioned as the senior planner on assigned client with specific responsibility of client development in the areas of research, insight, and strategy development.Lead and author presentations, independently as well in mentorship that clearly "connects the dots" of research, data and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs. Provide new business support.Strategic lead on a given piece of business interfacing - with clients and client marketing research groups at the management level to - promote and build deeper client partnerships in order to advance IN's connectivity across client departments.Ongoing process improvements to best manage strategic planning, insight, and data requests from clients.Supervisory Responsibilities Direct ReportsHires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resourcesIndirect ReportsMay delegate work of others and provide guidance, direction and mentoring to indirect reportsTravel and/or Driving Requirements Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job. -Travel up to 20%Minimum QualificationsEducation Level: (Required)Bachelor's Degree or equivalent experience - - - - - - - - - - - - - -Field of Study/Area of Experience: - Business, Marketing, Communications, other related experience12+ years of experience in brand marketing, promotion agency, shopper marketing, or promotional/shopper marketing researchExperience using persuasive consulting style to sell-in methods and rationale for strategic plansExperience and proven skill in writing and delivering presentationsSkills, Knowledge and AbilitiesIRI, Nielsen, and other syndicated research data gathering and analysis experience; usage only.Excellent written communication and verbal communication skillsAbility to make oral presentationsAbility to visualize and plan objectives and goals strategicallyStrong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsersProficient in the use of Market Research, Nielsen/IRI, Simmons, MintelEnvironmental & Physical RequirementsOffice / Sedentary RequirementsIncumbent must be able to perform the essential functions of the job. - Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds. -Additional Information Regarding -The Company Job Duties and Job DescriptionsJob duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. -The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. - The Company -shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.Important InformationThe above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.Job SummaryPrimary Posting Location : City: ChicagoPrimary Posting Location : State/Province: ILPostal Code: 63100Primary Posting Location : Country: USRequisition ID: 2021-404179Position Type: Full TimeCategory: Marketing (Corporate): Integrated Marketing, Experiential Marketing

Keywords: Advantage Sales and Marketing, Springfield , Sr Director Strategic Planning, Executive , Springfield, Missouri

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