Email Marketing Specialist
Company: Bass Pro, LLC
Location: Springfield
Posted on: April 16, 2024
Job Description:
POSITION SUMMARY:The Digital Communications Specialist will help
lead our efforts to develop a digital communications program that
includes email, SMS, push notification and other opportunities to
market to customers via multiple communication channels.ESSENTIAL
FUNCTIONS:
- Drives interactive and innovative communications across online
and mobile channels that support the company's marketing
efforts
- Develops and maintains best-in-class email marketing
programs
- Develops a long-term strategy to re-activate dormant email
addresses
- Continues to find ways to grow and improve the performance of
the one-to-one program
- Manages email campaigns from start to finish (scheduling,
project management, coding, testing, deployment); while working
with various stakeholders (graphic designers, marketing and
merchandising specialists, copywriters, etc.) to drive each email
from ideation to completion.
- Analyzes the layout, graphics, text links and all other aspects
of the emails to maximize the sales potential.
- Works across the Bass Pro Shops and Cabela's network to
implement, execute and analyze email campaigns in order to increase
customer retention and generate loyalty, particularly with our
proprietary brands (i.e. Bass Pro Shops, Cabela's, RedHead, Ascend,
World Wide Sportsman, etc.) through all sales channels (i.e.
internet, catalog and retail).
- Works with IT and the Contact Center to develop order related
emails and other communications
- Assists with the SMS program and push notification program as
new marketing channels of communication for customers
- Assists in the development of short- and long-term customer
data analysis plans; lead implementation of those plans to improve
the performance of our digital communication strategies
- Integrates findings with market research department to maximize
customer learning, acquisition and retention. Creates initial, and
optimize, consumer segmentation scheme.
- Works with the business and technical teams in determining and
implementing innovative solutions that meet business
objectives
- Work with our retail stores to implement communication between
specific stores and their customers
- Leverages new technologies to contact customers
- ALL OTHER DUTIES AS ASSIGNEDEXPERIENCE/QUALIFICATIONS:
- Background in Marketing, Mass Communications, or Public
Relations
- Experience with email marketing, SMS, or push notification
messaging preferred
- Experience with Adobe Suite (Photoshop, Dreamweaver, and
Illustrator) a plus.
- Experience with HTML and/or CSS
- Experience in database marketing and be grounded in
segmentation, customer loyalty programs, email campaigns and data
mining.KNOWLEDGE, SKILLS, AND ABILITY:
- Excellent communication and project management skills
required
- Good data evaluation skills with the ability to extract and
interpret data from various sources to offer creative marketing and
product solutions, and to solve complex issues
- Basic knowledge of direct response/database marketing, customer
relationship management, customer lifetime value, consumer behavior
and motivation
- Ability to multi-task and be flexibleTRAVEL REQUIREMENTS:
- N/APHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits
- Occasionally walks and stands
- Seldom/never lifts up to 50lbs.INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies,
procedures, and objectives. Analyzes problems and performs needs
assessments. Uses judgment in adapting broad guidelines to achieve
desired result. Regular exercise of independent judgment within
accepted practices. Makes recommendations that affect policies,
procedures, and practices.
Full Time Benefits Summary:Enjoy
discounts on retail merchandise, our restaurants, world-class
resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!Bass Pro Shops is an equal opportunity employer.
Hiring decisions are administered without regard to race, color,
creed, religion, sex, pregnancy, sexual orientation, gender
identity, age, national origin, ancestry, citizenship status,
disability, veteran status, genetic information, or any other basis
protected by applicable federal, state or local law.Reasonable
AccommodationsQualified individuals with known disabilities may be
entitled to reasonable accommodation under the Americans with
Disabilities Act and certain state or local laws.If you need a
reasonable accommodation for any part of the application process,
please visit your nearest location or contact us at .Bass Pro
Shops
Keywords: Bass Pro, LLC, Springfield , Email Marketing Specialist, Advertising , Springfield, Missouri
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