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Marketing Specialist, Dealer Services

Company: Cabela's
Location: Springfield
Posted on: October 10, 2020

Job Description:

POSITION SUMMARY: White River Marine Group (TRACKER, SUN TRACKER, NITRO, TAHOE, REGENCY, MAKO, RANGER, TRITON, TRACKER OFF ROAD, ASCEND) is seeking a well-organized and talented individual to be responsiblefor 1) Event planning for Boat and ATV activations 2) Contract review, budget planning for events and promotions 3) Showroom and promotional Point of Sale production and distribution 4) Marketing Solution site platform management 5) Brand apparel coordination for special events and dealer network. 6) Dealer communications, billing/reporting. POSITION RESPONSIBILITIES: Dealer Communications 50% - Work with specific teams to develop/communicate promotions, new product launches, to dealer network for all brands. - Coordinate bi-weekly Dealer Connect content to insure most relevant information is being distributed to dealer network. - Manage reporting system (internal/external) for special promotions/events. - Work with vendors to manage Coop system process (claims, approvals, special adjustments). - Manage Dealer Help Desk and respond to special dealer request (Gift Cards/VIP Cards/Special Event approval). - Monthly reporting (FedEx/Dealer Billing/Monthly Invoices/Credit Cards). Event planning and contract/budget/reporting administration for Boat and ATV activations (30+) events per year 30% - Travel to and produce multiple events throughout the year. Travel requirements will vary depending on event calendar. - Obtain cost for space and activation for each event. - Review sales/lead generation from past events. Comparing cost vs sales and making recommendation on continued attendance. - Contract review and approval from venue provider, WRMG legal team and members of upper management. Facilitate Certificate of Insurance documents as needed to venues. - Maintain Event planning google docs and collaborate with TMBC Operation team as well as outside vendor in step by step planning for each event. - Coordinate webex/conference calls for each event to discuss each stage of planning. - Work with Sales/Ops team, Dealer network to troubleshoot problems as they arise in the planning of each event. - Provide guidance to outside partners for set-up teams, asset needs, travel and expense guidance. - Reconcile event spend (Estimate vs Final bill), track in budget and monitor spend by event. - Review post event expectations vs reality and adjustment as needed for future events. Showroom/Promotional Point of Sale Material and Dealer Marketing Solution administration 20% - Coordinate creation of event specific showroom point of sale material. - Coordinate special promotional event needs to internal teams and dealer networks. - Coordinate yearly brochure ordering/distribution process for dealer network. - Manage product launch for new WRMG boat and Tracker Off Road segments. - Maintain Dealer Marketing Solution site to ensure all marketing material is current and relevant. ALL OTHER DUTIES AS ASSIGNED EXPERIENCE/QUALIFICATIONS Minimum Degree Required :Bachelors Degree Experience : 1 -5 years in event planning KNOWLEDGE, SKILLS AND ABILITY: - Excellent communication skills (written and oral) - Strong organizational and critical reasoning skills - Process orientation, demonstrated project management skills - Resourceful, proven team-orientation and positive attitude - Strong skills with MS Office Suite software (Outlook, Word, Excel, PowerPoint) - Proficient in use of mobile devices, preferably Apple iPad and iPhone - Ability to succeed in a fast-paced, goal-oriented environment TRAVEL REQUIREMENTS: 30% Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information or any other basis protected by applicable federal, state or local law. Bass Pro Shops

Keywords: Cabela's, Springfield , Marketing Specialist, Dealer Services, Advertising , Springfield, Missouri

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