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Digital Marketing Strategist

Company: Zimmer Communications
Location: Springfield
Posted on: September 7, 2020

Job Description:

Zimmer Communications is seeking a Digital Marketing Strategist who will oversee digital campaigns and work with our current sales team to promote digital advertising solutions in a B2B capacity for our Springfield market. This person will become an expert in Zimmer Communications digital capabilities in order to deliver digital solutions to new and existing clients to hit their goals while growing Zimmer Communications digital revenue.ResponsibilitiesBusiness to business digital sales-current and new accountsCampaign Management of both large and small digital accountsInfield with Sales Team to help close current and new business digital accountsCreation of digital sales plans to meet/exceed company digital goals while ensuring client needs are metDevelopment of digital strategies with internal team to hit revenue goals-new and existing ideasPrepare digital proposals to meet client goalsOwnership of digital marketing strategies to hit goalsMonitor and adjust digital campaigns to achieve client goals weeklyWork with leadership team to innovate and grow the digital departmentMeet with sales staff regularly to provide support and feedback on digital platformsMeet with digital vendors and potential vendors to improve existing and develop new digital programsConduct Weekly/Monthly Meetings with current digital clients to review results and analytics/pacing to client goals and objectivesExecute digital training for sales management, account executives and other team membersContinue to grow the digital department and revenue with new technology and capabilities to maintain a competitive advantage in the market for Zimmer CommunicationsWhat skills do you need to be successful in our role??Working knowledge of geofencing, digital retargeting, and digital analyticsWorking knowledge of new media, digital capabilities in the market, social media and contentHands on experience developing new business as a skilled negotiator and motivator, a proven track record of digital successEffective relationship building, customer service, communication and negotiation skillsStrong understanding of the changing landscape of integrated marketingDigital experience, preferably in mediaCollege degree preferredGoal Oriented with a passion for helping clients growSales Driven, Marketing MindedZimmer Communications is an equal opportunity employer.

Keywords: Zimmer Communications, Springfield , Digital Marketing Strategist, Advertising , Springfield, Missouri

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