Medical Services Marketing Specialist
Company: Arkansas Children's Hospital
Location: Springdale
Posted on: May 8, 2024
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Job Description:
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES
ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER.
ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT
WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION,
GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY,
PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY
FEDERAL, STATE, OR LOCAL LAWS.CURRENT EMPLOYEES: Please apply via
the internal career site by logging into your Workday Account
(https://www.myworkday.com/archildrens/)and search the 'Find Jobs'
report.Work Shift:Day ShiftTime Type:Full timeDepartment:CC017790
Marketing/Communications AdministrationSummary:Monday - Friday,
8:00 a.m - 5:00 p.m Hybrid (In-State Only) Supports strategic plan
to grow market share and increase brand loyalty. Amplifies
awareness, consideration and preference of strategic service lines
and promotion of telemedicine in the organization.Additional
Information:Serves as the marketing subject matter expert for
several strategic service lines, working directly with providers
and leaders to develop marketing campaigns that grow market share
and increase brand loyalty.Directly contributes to strategy and
content development and collaborates on marketing initiatives with
cross-departmental teams to ensure representation of the entire
health system in social media, storytelling, advertisements,
etc.Uses appropriate marketing research, data-based solutions, and
associated tools, Arkansas Children's data, and market intelligence
to help identify needs and opportunities for meeting service
line-specific goals and growth and to gauge marketing campaign
effectiveness.Serves as northwest Arkansas Public Relations
Information Officer in emergency management incident command
center.Monday - Friday, 8:00 a.m - 5:00 p.m Hybrid (In-State
Only)#ACH2024Required Education:Bachelor's DegreeRecommended
Education:Required Work Experience:Related Field - 2 years of
experienceRecommended Work Experience:Marketing -
Related_Healthcare marketing/advertising experienceRequired
Certifications:Recommended Certifications:Description1. Serves as
the marketing relationship owner and as a strategic resource for
physicians and leaders of Cardiac Services, Neurosciences,
Hematology/Oncology, Pulmonary and Endocrine and other service
lines.2. Ensures physician bios, photos, areas of specialty, etc.
are current, provided to Manager, Digital Services and posted to AC
web and smartphone/mobile properties.3. Gathers information and
writes copy/announcements on new physicians and/or changes in
medical staff and ensures information has been provided to
Physician Liaisons, Media Relations Specialists, and other key team
members for marketing communications.4. Plans, collaborates and
recommends marketing solutions for targeted markets.5. Supports
Physician Liaisons to help strengthen targeted referrals.6.
Represents Marketing & Communications as contact person for service
line initiatives or other services as assigned.7. Performs other
duties as assigned.by Jobble
Keywords: Arkansas Children's Hospital, Springfield , Medical Services Marketing Specialist, Advertising , Springdale, Missouri
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